June 14, 2022·10 min learn

From assist tickets to information bases to buyer onboarding, customer support movies assist make the decision course of quicker, easier, and extra cost-efficient.

A number of years in the past, I had a full load of laundry to do, however my washer wouldn’t begin. Confronted with the prospect of an costly skilled restore (and carrying soiled garments for the subsequent few days), I took issues into my very own fingers.

I discovered a useful buyer assist video on YouTube diagnosing the issue. Following the video’s directions, I used to be in a position to repair the machine’s defective door sensor for the low value of a single cable tie.

Tales like these are the brand new regular of buyer assist. Clients need fast and well timed decision to their points—ideally in an easy-to-digest format. Most individuals have stop a model due to poor customer support experiences. So as to hold your prospects, you must present a tremendous stage of assist.

Video for buyer assist is the proper approach to ship faster and more practical options to buyer woes. It accelerates the decision course of. Clients are happier with their assist expertise. It even boosts buyer retention by serving to them get extra out of your services or products.

On this information, we’ll scope out the advantages of buyer assist movies, then dive into methods you may weave video into each a part of your assist framework.

  1. Contents
  2. 1. The Advantages of Buyer Help Movies
  3. 1.1 What Video Buyer Service Can Do for You
  4. 2. Construct a Video Information Base
  5. 2.1 Widespread Use Instances for Video in Your Information Base
  6. 2.2 How a Video Information Base Boosts Your Video Web optimization
  7. 3. Resolve Help Tickets with Video
  8. 3.1 Asynchronous Video Help
  9. 3.2 Reside Video Help
  10. 3.3 Getting Forward with Video Buyer Service
  11. 4. Ship Thank You Movies
  12. 5. Create Buyer Onboarding Movies
  13. 6. Optimize Help with CRM Integration and Video Analytics
  14. 6.1 Help CRM Integration
  15. 6.2 Video Analytics

The Advantages of Buyer Help Movies

Entrepreneurs and gross sales professionals have lengthy identified how nice video is for explaining issues. It’s time for buyer assist to embrace it, too.

Video explains large portions of knowledge in little or no time. Say you must learn to tie a bow tie. It may take a whole lot of phrases to clarify the method, and the written descriptions of every step won’t be clear to the reader. Or you possibly can watch a 10-second GIF, tie that tie like a professional, and arrive at your occasion on time.

“How-to” is without doubt one of the high 4 classes on YouTube. It’s usually the primary place individuals go to get solutions to all types of questions, from tying bow ties to studying how you can use a product.

Individuals would somewhat watch a video to unravel an issue with a services or products as an alternative of getting in contact with the enterprise’s assist crew. And when 42% of customers are keen to pay as a lot as 16% extra for a product with a pleasant, welcoming expertise, it’s in your greatest curiosity to make your assist workflow shine.

And it really works! Right here at Vidyard, 80% of our prospects watch our movies to learn to use our platform or remedy a problem they’re experiencing.

Enhance Buyer Satisfaction with Video From assist tickets to information bases to buyer onboarding, video helps make the decision course of quicker Signal Up Free