June 17, 2022·13 min learn

We’ve compiled the highest video statistics that matter to companies with all the things from utilizing video for gross sales calls and digital conferences to video advertising developments for social media.

We all know it may be arduous to justify spending assets on a brand new content material sort with out the information, particularly for data-driven companies. So if you happen to—or your boss—wish to perceive the facility of video and need the stats to again it up, then look no additional. We’ve compiled the highest video advertising statistics that matter to companies that will help you make the perfect resolution in your advertising wants.

Or if you happen to’re a gross sales chief or rep searching for extra intel or perception on how video can seize your prospect’s consideration, speed up deal cycles, and shut extra enterprise—we’ve bought you lined too.

  1. Contents
  2. 1. Video for Gross sales Statistics
  3. 1.1 Seize Prospects’ Consideration
  4. 1.2 Transfer Offers Ahead to Shut
  5. 1.3 The Transition to Digital Promoting
  6. 2. Video Advertising Statistics
  7. 2.1 Video Advertising Technique
  8. 2.2 Video Publishing and Manufacturing Statistics
  9. 2.3 Video Size Statistics
  10. 2.3.1 Common Video Size Distribution
  11. 2.4 Stats Round Video Engagement
  12. 2.4.1 Common Engagement for Completely different Lengths of Video
  13. 2.5 Video Analytics Statistics
  14. 2.5.1 Video Effectiveness Measures in Use
  15. 2.6 On-line Video Statistics
  16. 2.7 Cell Video Statistics
  17. 2.8 Video Electronic mail Statistics
  18. 2.9 Video search engine optimization Statistics
  19. 2.10 Video Content material Advertising Statistics
  20. 2.11 Digital Convention and Webinar Statistics
  21. 3. Social Media Video Statistics
  22. 3.1 Fb Video Statistics
  23. 3.2 Instagram Video Statistics
  24. 3.3 LinkedIn Video Statistics
  25. 3.4 Twitter Video Statistics
  26. 3.5 Snapchat Video Statistics
  27. 3.6 YouTube Statistics
  28. 3.7 TikTok Video Statistics

Video for Gross sales Statistics

Utilizing video for gross sales has shortly turn into a precedence for forward-thinking companies which are searching for the perfect methods to speak with their viewers and potential prospects. Using one-to-one video (most frequently utilized in gross sales conversations) has exploded lately. Trying on the video statistics under, it’s clear that gross sales reps can be sensible to incorporate video of their gross sales campaigns.

Seize Prospects’ Consideration

  • 71% of gross sales professionals agree that video e-mail outperforms text-based e-mail. (Vidyard, 2021)
  • Using video in gross sales and buyer conversations was reported by 59% of groups, outranking the distribution of enterprise video on YouTube for the primary time ever. (Vidyard, 2022)
  • Individuals are 13% extra prone to keep in mind particulars from video emails over textual content emails. (B2B DecisionLabs, 2021)
  • 67% of entrepreneurs and practically 76% of gross sales professionals report the significance of accessing video view knowledge so as to qualify leads, have interaction prospects, or affect offers. (Vidyard, 2022)
  • Video e-mail can scale back inbox fatigue and assist recipients retain extra of the message when in comparison with text-based e-mail. (B2B DecisionLabs, 2021)
  • Utilizing video for gross sales outreach has elevated response charges for greater than 70% of gross sales reps. (Vidyard, 2021)
  • High-performing gross sales reps favor chilly calls over chilly emails, and video is rising as a prime channel. (McKinsey, 2020)
  • 62% of viewers watch a business-related video during if it’s lower than 60 seconds (Vidyard, 2022)
  • Prospecting conversations, web sites, and advertising emails are the highest three distribution channels for gross sales movies (Vidyard, 2022)
  • Of the sellers who use customized recorded movies, 70% say that video emails produce extra opens, clicks, and responses than textual content emails. (Vidyard, 2021)
  • 46% of individuals keep in mind particulars from a textual content e-mail, however 59% of individuals keep in mind particulars from a video inside an e-mail. (Vidyard, 2021)
  • Hybrid video (a recording of your self and your display screen) garners the very best response charge over selfie-style or conventional display screen recording movies. (Vidyard, 2021)
  • Many monetary companies professionals really feel like they’ve gotten to know shoppers or prospects (66%), distributors and companions (50%), and management (42%) higher by interacting via video extra usually. (Vidyard, 2022)
  • Globally, 61% of consumers say they’ll get as a lot worth from assembly suppliers over video convention as they’ll from in-person visits. (McKinsey, 2022)
  • 64% of conferences booked resulted from prospects who obtained a brief video first adopted by a brief infographic. (B2B DecisionLabs, 2022)

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Transfer Offers Ahead to Shut

  • 93% of sellers, entrepreneurs, and buyer expertise reps report that video converts the identical or higher than every other content material type. (Vidyard, 2022)
  • Shut charges have elevated for over 50% of gross sales professionals who leverage video as a part of their deal cycle. (Vidyard, 2021)
  • The highest three on-line video platform functionalities utilized in video methods throughout gross sales, advertising and buyer expertise embrace video efficiency analytics, in-video calls to motion (CTAs), and channel efficiency analytics. (Vidyard, 2022)
  • SaaS corporations’ proposals that had video loved a 41% larger shut charge (Proposify, 2020)
  • Occasion Providers firm proposals that had video loved a it’s a whopping 103% larger shut charge (Proposify, 2020)
  • 76% of gross sales professionals consider that accessing video viewing knowledge to assist qualify leads, have interaction prospects, and affect offers are necessary, in comparison with 67% of entrepreneurs. (Vidyard, 2022)
  • Almost 60% of groups are utilizing video of their buyer and gross sales conversations. (Vidyard, 2022)
  • Including a video to your proposal can enhance shut charges by as much as 41%. (Proposify, 2022)
  • Video drives 56% larger proposal engagement and helps shut your deal 26% sooner. (Proposify, 2022)
  • Video first contact adopted by infographic carried out 400% higher, creating extra alternatives than different cadences. (B2B DecisionLabs, 2022)
  • 83% of all alternatives had been created when video was despatched first. (B2B DecisionLabs, 2022)

The Transition to Digital Promoting

  • Total video creation elevated 178% in 2021 in comparison with 2020. (Vidyard, 2022)
  • Almost 80% of gross sales groups acknowledge the significance of integrating their video creation and sharing instruments with gross sales engagement know-how. (Vidyard, 2022)
  • 41% of gross sales groups plan to put money into user-generated gross sales movies in 2022. (Vidyard, 2022)
  • Firms created way more user-generated movies this yr. Excessive tech grew by 113%, retail grew by 231%, and communications grew by 607%. (Vidyard, 2022)
    81% of the movies created by corporations with beneath 200 staff had been user-generated. For corporations with over 600 staff, 75% of all movies had been user-generated. (Vidyard, 2022)
  • Greater than two-thirds of gross sales groups report they’ll be working within the workplace part-time or staying distant for the foreseeable future. (Vidyard, 2021)
  • 96% of monetary companies professionals would surrender a proportion of their wage to make money working from home completely. (Atomik Analysis, 2022)
  • 76% of gross sales leaders consider that distant gross sales interactions are equally or simpler than conventional in-person engagement in prospecting for brand spanking new prospects (McKinsey, 2020)
  • 64% of those that transitioned to digital gross sales this yr met or exceeded income targets, in comparison with 50% of the leaders who didn’t make the transition (HubSpot, 2021)
  • Video and CRM instruments had been the primary and two enablers of success (HubSpot, 2021)
  • 63% of gross sales leaders say digital conferences are equally or simpler than in-person conferences. (HubSpot, 2021)
  • 30% of the underperforming gross sales organizations now have an FY21 enterprise objective to allow their reps to promote remotely–for the long run (HubSpot, 2021)
  • 80% of all movies created in 2021 had been user-generated, versus 60% in 2020. (Vidyard, 2022)
  • Person-generated video creation elevated 44% within the second quarter of the 2020 calendar yr—aligning with the preliminary levels of the COVID-19 pandemic when many gross sales groups went digital-first (Vidyard, 2021)
  • 60% of gross sales professionals outline their video recording and modifying expertise as rising or proficient. (Vidyard, 2021)
  • Solely 32% of gross sales professionals report {that a} digital gross sales course of requires extra conferences to shut offers. (Vidyard, 2021)
  • 80% of respondents point out their group saved cash by transitioning to a enterprise mannequin that depends on digital conferences fairly than in-person conferences. (Atomik Analysis, 2022)
  • On common, most monetary service professionals choose to conduct conferences with their prospects or shoppers nearly, utilizing video. (Atomik Analysis, 2022)
  • Only one% of monetary companies professionals report that their group nonetheless depends totally on in-person conferences. (Atomik Analysis, 2022)
  • 89% of monetary companies professionals say that sending video messages to their shoppers and prospects can be extra impactful than text-based messages. (Atomik Analysis, 2022)
  • 50% of monetary companies professionals consider incentives tied to the adoption of recent enterprise applied sciences, corresponding to offering staff with respectable coaching on new enterprise applied sciences, would result in extra widespread adoption of recent applied sciences inside their group. (Atomik Analysis, 2022)
  • 81% of monetary service professionals point out that entry to know-how for digital promoting is the primary must-have for his or her work. (Atomik Analysis, 2022)
  • 62% of sellers now work together with prospects over digital channels and don’t meet face-to-face (ie, mixture of phone, on-line chat, self-serve portals, e-mail, and video conferencing). (McKinsey, 2022)
  • 65% of B2B corporations throughout trade sectors now supply e-commerce capabilities, outlined as totally executing a gross sales transaction on-line. That is up from 53% in early 2021. (McKinsey, 2022)
  • About 61% of B2B sellers supply merchandise/companies by way of video convention over in-person promoting, a rise from round 42% pre-COVID. (McKinsey, 2022)
  • 13% of B2B corporations’ income is pushed by video conferences. (McKinsey, 2022)

Video Advertising Statistics

Advertising groups and content material builders around the globe have already been embracing the shift to digital channels on this final decade, however the COVID-19 pandemic has actually pressured companies to rethink their conventional advertising campaigns to on-line platforms utilizing video.

Social media, web sites, and YouTube are the most well-liked locations to distribute video content material. Taking a look at our roundup of 2022 video advertising statistics, an image is painted of an trade transferring digital and the information to again your online business’s case to embrace video advertising too.

Video Advertising Technique

  • The highest three video distribution channels for entrepreneurs so as are social media, web sites, and YouTube. (Vidyard, 2022)
  • 92% of entrepreneurs who use video say that it’s an necessary a part of their advertising technique. (HubSpot, 2022)
  • In accordance with 88% of entrepreneurs, video advertising supplies them with optimistic ROI. When you think about that solely 33% mentioned the identical in 2015, it reveals that shopper sentiment towards movies is far stronger now. (Sensible Insights, 2020)
  • 86% of companies use video as a advertising device. ​​(Wyzowl, 2022)
  • An enormous proportion of entrepreneurs (92%) proceed to worth video as an ‘necessary half’ of their advertising technique. ​​(Wyzowl, 2022)
  • 79% of non-video entrepreneurs say they count on to start out utilizing video as a advertising device in 2022 (10% greater than final yr.) ​​(Wyzowl, 2022)

Video Publishing and Manufacturing Statistics

  • The share of corporations that create greater than 51 movies every year has elevated by 261% over the previous two years. (Vidyard, 2022)
  • Enterprises with over 600 staff invested essentially the most in user-generated video and the typical charge of creation rose 143%(Vidyard, 2022)
  • 81% of video content material created by corporations beneath 200 staff is user-generated or user-recorded (Vidyard, 2022)
  • In 2021, the excessive tech, monetary companies, and schooling and public companies industries created extra movies on common than different fields (Vidyard, 2022)
  • In 2021, three industries printed extra historically produced movies than final yr: Communications (a 42% enhance), actual property (a 22% enhance), and media, leisure, and publishing (a 14% enhance) (Vidyard, 2022)
  • Firms create a broad vary of various movies. 42% largely use live-action movies, 33% primarily use animated movies and 16% primarily use display screen recorded movies. (Wyzowl, 2022)
  • On common, most individuals 40% spend $0-500 on a typical video, with the overwhelming majority 97% spending lower than $10,000. (Wyzowl, 2022)
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Video Size Statistics

  • 59.9% indicated {that a} video being too lengthy would strongly deter them from watching. (Animoto, 2020)
  • Fb recommends that small companies strive maintaining movies to round 15 seconds as a lot as doable. They shared that 47% of worth in a video is delivered within the first 3 seconds. (Animoto, 2020)
  • Movies which are a median of 26 seconds obtain essentially the most feedback on Instagram. (Animoto, 2020)
  • The common size of all business-related movies rose from six minutes in 2020 to virtually 10 minutes in 2021 (Vidyard, 2022)
  • The vast majority of movies (56%) are lower than 2 minutes lengthy (Vidyard, 2022)
  • Solely 4% of enterprise movies are 10 to twenty minutes lengthy (Vidyard, 2022)
  • 18% of enterprise movies are longer-form video content material (over 20 minutes in size) (Vidyard, 2022)
  • Folks watch a median of 19 hours of on-line video per week (this is a rise of 1 hour per week in comparison with 12 months in the past, and a staggering 8.5 hour enhance per week throughout the previous 3 years). (Wyzowl, 2022)
  • In 2018, individuals watched a median of 1.5 hours per day of on-line video. Our 2022 survey reveals this has risen to a median of over 2.5 hours per day. (Wyzowl, 2022)
  • The worldwide pandemic has overwhelmingly impacted the period of time individuals spend watching movies on-line. Minutes watched elevated 85% in 2020. And, individuals watched 12.2 billion minutes of video final yr; that’s 23,211 years’ value of content material. (HubSpot, 2021)
  • The variety of movies within the 30–60 minute class grew 140% in comparison with 2019. This means that longer-form content material is changing into a extra in style choice for companies as extra corporations embrace video sequence and different long-form video content material. (HubSpot, 2021)
  • In 2019, the typical world viewer spent six hours and 48 minutes per week watching movies, a 59% enhance since 2016. (Sprout Social, 2020)

Common Video Size Distribution

Chart Illustrating the Average Video Length Distribution

56% of viewers will watch a complete video if it’s beneath two minutes. Supply: 2022 Video in Enterprise Benchmark Report.

Stats Round Video Engagement

  • 88% of individuals want to see extra movies from manufacturers. A rise of three% from final yr. (Wyzowl, 2022)
  • Individuals are twice as prone to share video content material with their buddies than every other sort of content material. (Wyzowl, 2022)
  • The common viewer retention charge for movies throughout the board is 54% (Vidyard, 2022)
  • 62% of viewers will watch a business-related video to the tip of it, if it’s beneath 60 seconds (Vidyard, 2022)
  • Solely 26% of viewers end a video if it’s longer than 20 minutes (Vidyard, 2022)
  • Modifying longer-form content material like on-demand webinars to beneath 20 minutes in size can enhance viewer retention by 38% (Vidyard, 2022)
  • Video outcomes obtain 1.5 engagements per point out (HubSpot, 2022)
  • 84% of shoppers mentioned watching a model’s video satisfied them to make a purchase order or subscribe to a service. (HubSpot, 2022)

Common Engagement for Completely different Lengths of Video

Chart Illustrating Average Engagement for Different Lengths of Video

When averaged throughout all video lengths, 54% of viewers watched a video during to the tip. Supply: 2022 Video in Enterprise Benchmark Report.

Video Analytics Statistics

  • Manufacturers that use superior video metrics are over 2x extra prone to report satisfaction with video, in comparison with those that don’t use any measures of content material effectiveness. (Vidyard, 2022)
  • Combination viewer analytics (together with viewing developments, drop-off charge, and channel efficiency throughout viewers) is voted essentially the most invaluable characteristic of a web based video platform (Vidyard, 2022)
  • 83% of corporations report they’re utilizing some type of video analytics to trace video content material effectiveness (Vidyard, 2022)
  • 67% of entrepreneurs and practically 76% of gross sales professionals report the significance of accessing video viewing knowledge to qualify leads, have interaction prospects, or affect offers (Vidyard, 2022)

Video Effectiveness Measures in Use

Pie Chart Illustrating The Level of Video Analytics in Use by Businesses

43% of corporations report the usage of fundamental degree video analytics Supply: 2022 Video in Enterprise Benchmark Report.

On-line Video Statistics

  • Millennials watch on-line movies for two.4 hours per day whereas Gen Z averages 3.4 hours. (HubSpot, 2020)
  • 51.7% of worldwide web customers aged 16 to 64 say that watching movies, TV reveals and films is their main cause for utilizing the web. (Hootsuite, 2021)
  • The commonest sorts of enterprise movies are model movies, stay movies, and product demos (Vidyard, 2022)
  • 72% % of households with wi-fi web now stream video on their related TV screens. (Assume With Google, 2020)
  • Between 2013 and 2018, video consumption on-line has elevated at a median of 32% per yr. (Sprout Social, 2020)

Cell Video Statistics

  • Roughly 71% of Gen Z teenagers use cellular gadgets to look at movies, whereas 51% use cellular for social media browsing. (HubSpot, 2020)
  • Individuals are 1.5 occasions extra prone to flip to cellphones to look at a video. (Fb, 2020)
  • Individuals are 1.5x extra prone to watch video day by day on a smartphone than on a pc. (Fb, 2020)

Video Electronic mail Statistics

Video search engine optimization Statistics

  • Video is the primary type of media utilized in content material technique, overtaking blogs and infographics. (HubSpot, 2020)
  • You might have 53x extra probabilities of rating on the primary web page of Google when you’ve got movies in your web site. (MonsterInsights, 2022)
  • Changing blogs into movies can give you a brand new supply for driving site visitors, as movies can enhance your natural site visitors by 157%. (MonsterInsights, 2022)
  • By 2022, video site visitors will quantity to 82% of all on-line shopper site visitors, offering search engine optimization consultants with a chance to achieve a number of site visitors. (SerpWatch, 2022)
  • 78% of companies say they obtained extra site visitors after implementing movies of their content material methods. (SerpWatch, 2022)
  • 69% of companies bought extra leads with video content material, whereas 54% boosted gross sales. (SerpWatch, 2022)
  • 60% say leads/clicks are the principle figuring out issue of video advertising success. (Wyzowl, 2022)
  • 87% of entrepreneurs say video has helped them enhance site visitors. (Wyzowl, 2022)

Video Content material Advertising Statistics

  • 64% of B2B entrepreneurs elevated their use of audio or visible content material (movies, stay streaming, and webinars) in 2019 over their earlier dedication. (Content material Advertising Institute, 2019)
  • When requested how they’d most wish to find out about a services or products, 73% mentioned they’d choose to look at a brief video. This compares to 11% who’d fairly learn a text-based article, web site or publish, 4% who’d wish to view an infographic, 3% who’d fairly obtain an book or handbook, 3% who’d fairly attend a webinar or pitch, and three% who’d like a gross sales name or demo (Wyzowl, 2022)
  • 70% of companies say they’re creating extra movies now in comparison with the identical time final yr. (Animoto, 2020)
  • Retail and shopper items corporations produced extra movies in 2021 over different industries, adopted carefully by excessive tech corporations (Vidyard, 2022)
  • Other than rating high-budget video options because the least probably causes for watching movies, millennials and Gen Z differ from older age teams in that they’re extra accepting of user-generated content material over professionally made movies. (HubSpot, 2020)
  • Greater than 99% of present video entrepreneurs will proceed utilizing video in 2021, and 96% plan to extend or preserve their spending. (HubSpot, 2021)
  • In 2021, there was a 40.5% year-over-year enhance in the usage of proposal movies. That is up from a 31% YOY enhance in 2020. (Proposify, 2022)
  • Video stays on prime because the #1 type of media used inside content material technique in 2021. (HubSpot, 2021)
  • Video content material is shortly rising in reputation — 46% of consumers choose video outreach, particularly within the absence of face-to-face conferences. (Demandbase, 2021)
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Digital Convention and Webinar Statistics

  • 53% of organizations report utilizing some type of stay or synchronous video within the final yr, together with stay streams, digital occasions, and stay webinars. (Vidyard, 2022)
  • Knowledge reveals that by June 2020, attendees had been spending 28x extra time attending digital occasions than that they had been in January of 2020. In November, that determine jumped to 34x greater than in January. In whole for 2020, practically 75 million attendees registered for a couple of million digital occasions on Eventbrite and logged over 100 million hours. (Eventbrite, 2020)
  • 53% of digital occasion shoppers mentioned they plan to attend each digital and in-person occasions sooner or later—even when it’s secure to assemble in-person once more. (Eventbrite, 2020)
  • 25% of individuals watch webinars from their cellular machine. (Work Solid, 2020)
  • The sudden shift to digital occasions in 2020 produced combined outcomes when it comes to attendance. Whereas simply over half of the occasions misplaced viewers within the transition, 46% gained attendees consequently. Eradicating journey necessities and viewers familiarity with video shows labored collectively to maintain occasion attendance largely intact. (Enterprise Wire, 2020)
  • 64% of B2B tech consumers count on to spend extra on internet conferencing software program in 2021. (Belief Radius, 2021)
  • 50% of attendees at digital occasions in 2020 had been impartial on their expertise, roughly getting what they anticipated. However practically a 3rd indicated that that they had a greater expertise than anticipated. (Enterprise Wire, 2020)
  • 56% of webinar hosts mentioned that they used each stay and on-demand video. (Letter.ly, 2020)
  • In accordance with webinar attendance statistics, most individuals will solely join one stay occasion per week. (Letter.ly, 2021)
  • 57% of entrepreneurs now use stay video inside their methods. (Sensible Insights, 2020)
  • The best video channel statistically was the webinar. Utilization held regular at 62% from final yr (after an increase from 46% in 2019) however a whopping 90% of entrepreneurs who held a webinar mentioned it was an efficient device, making it essentially the most extensively praised video advertising channel of all these listed. (Wyzowl, 2022)
  • Over a 3rd (34%) of entrepreneurs are making use of Fb’s stay streaming choices, creating in-the-moment movies that permit viewers to react in real-time. Instagram is the second hottest choice, with 13% creating stay movies on the platform. (Sensible Insights, 2020)
  • 91% of webinar entrepreneurs say webinars have been successful, making it the simplest video advertising channel. (HubSpot, 2021)
  • 93% of companies landed a brand new buyer due to a video on social media. (Animoto, 2020)
  • Half of Gen Z and Millennials “don’t know the way they’d get via life with out video.” (HubSpot, 2020)
  • 91% of entrepreneurs are happy with the ROI of video advertising on social media. (Animoto, 2020)
  • Social media movies make up 68% of essentially the most generally created sorts of movies (Wyzowl, 2022)
  • There are over half a billion extra individuals utilizing social media worldwide than on the similar time final yr, indicating an virtually 14% year-over-year enhance. (HubSpot, 2022)
  • 54% of entrepreneurs say that video is essentially the most invaluable content material sort for attaining social media advertising targets. (Sprout Social, 2022)
  • 93% of corporations have acquired new buyer(s) by way of social media movies. (Sprout Social, 2022)

Fb Video Statistics

  • 64% of companies mentioned that within the final 12 months, a video on Fb resulted in a brand new consumer. (Animoto, 2020)
  • 26.4% of the platform’s consumer base is made up of millennials. That mentioned, over one-third (36%) of Fb’s viewers are 45 or older. (Sprout Social, 2022)
  • Fb video (in-feed) is the most well-liked sort of video content material on the platform (51% of customers), barely lower than Fb Stay and Watch mixed (57%). (Sprout Social, 2022)
  • In a 2019 research, 46% of social media customers watched movies on Fb. (Sprout Social, 2020)
  • Fb says that most individuals will watch different video varieties to the tip if they’re 15 seconds lengthy. One research discovered that in order for you larger engagement, 2 to five minutes was the vary to purpose for. (Sprout Social, 2020)

Instagram Video Statistics

  • 77% of entrepreneurs have posted a video on IGTV. (Animoto, 2020)
  • Folks share 95 million pictures and movies on Instagram day by day (WordStream, 2022)
  • Utilization of Instagram grew to 72% from 60% final yr, with an effectiveness ranking of 85% up from final yr’s 82%. (Wyzowl, 2022)
  • Over 40 billion pictures and movies have been shared on the Instagram platform since its conception. (WordStream, 2022)
  • Globally, Instagram video is essentially the most partaking sort of content material, bringing in a median of 24.25 feedback and 1097.9 likes per publish. (HubSpot, 2022)
  • Over 80% of smartphone customers watch video with their cellphone held vertically, so all the time design your content material with this orientation in thoughts! (HubSpot, 2022)
  • In a 2019 research, 51% of social media customers watched movies on Instagram. (Sprout Social, 2020)
  • Instagram feed movies are really helpful at 26 seconds. (Sprout Social, 2020)
  • 91% of customers watch movies on Instagram weekly. (Sprout Social, 2022)

LinkedIn Video Statistics

  • 68% of video entrepreneurs plan to incorporate LinkedIn of their 2022 video advertising technique (+5% from final yr). (Wyzowl, 2022)
  • LinkedIn Stay streams have elevated by 158% since February 2020. (LinkedIn, 2020)
  • In accordance with LinkedIn, video content material generates 20 occasions extra shares than different sorts of content material on its platform. (Submit Past, 2020)
  • The utmost size for LinkedIn movies is 10 minutes however the community recommends that the perfect size is dependent upon your goal. For model consciousness and consideration, LinkedIn says {that a} video beneath 30 seconds has a 200% raise in completion charges. (Sprout Social, 2020)

Twitter Video Statistics

  • Twitter recommends movies be 15 seconds or much less. (Sprout Social, 2020)
  • Tweets with video get 2.5x extra replies, 2.8x extra Retweets and 1.9x extra likes. (Sprout Social, 2022)
  • Greater than 2 billion video views occur day by day on Twitter, which is 67% year-over-year progress. (Twitter, 2019)
  • Tweets with video appeal to 10x extra engagement than Tweets with out video. (Twitter, 2019)
  • Promoted Tweets with movies save greater than 50% on cost-per-engagement. (Twitter, 2019)

Snapchat Video Statistics

  • Snapchat had a giant leap in perceived effectiveness growing from 1% to 13% – a mind-bending enhance of 1200%. (Hootsuite, 2022)
  • In a 2019 research, 50% of social media customers watched movies on Snapchat. (Sprout Social, 2020)
  • Snapchat recommends that you simply hold it inside 3 to five seconds with the decision to motion within the first 3 seconds. (Sprout Social, 2020)

YouTube Statistics

  • For the eighth consecutive yr, YouTube stays essentially the most extensively used platform for video entrepreneurs – with 86% of video entrepreneurs having used it this yr. (Wyzowl, 2022)
  • Longer Youtube movies at a minimal of 10 minutes have been extra in style these days, presumably as a result of that’s the purpose at which creators are in a position to insert advertisements. (Sprout Social, 2020)
  • YouTube surpassed all different networks with 78% of these surveyed having watched a video on the community within the final 24 hours. (Sprout Social, 2020)
  • Greater than 500 hours of video are uploaded to YouTube each minute. (Sprout Social, 2022)
  • Multiple billion hours of video content material are consumed on YouTube day by day. (Sprout Social, 2022)
    There are 2,291 million world energetic customers on YouTube as of January 2021. (Hootsuite, 2021)
  • Over 100 million individuals watch YouTube TV on their TV screens every month within the U.S. (Assume with Google, 2020)
  • 1 billion whole hours of video are watched every day on YouTube. (Hootsuite, 2021)

TikTok Video Statistics

  • For the third consecutive yr, TikTok adoption elevated by 10%, this yr reaching 30% (in comparison with 10% in 2019, and 20% in 2020.) There was additionally a ten% within the effectiveness ranking of TikTok, which reached 77%. (Wyzowl, 2022)
  • 33% of video entrepreneurs plan to incorporate TikTok of their 2022 video advertising technique. (+13% from final yr). (Wyzowl, 2022)
  • A 61% enhance in mentions yr over yr in the course of the first half of 2021, transformed into new customers, making it the primary non-Fb app to succeed in 3 billion world downloads. (HubSpot, 2022)
  • TikTok’s leap in perceived effectiveness rocketed from 3% final yr to 24% this yr—a 700% enhance. (Hootsuite, 2022)

This publish was initially printed on December 17, 2020. It was up to date on June 17, 2022.

Alanna Gurr

Alanna Gurr

Alanna is our Content material Advertising Supervisor and a lover of all issues video.
Outdoors of workplace life, she will be discovered looking for that good cup of espresso, studying a very good guide or performing her personal music throughout Canada.

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