- Startup Giide raised $2.2 million in seed and write-up-seed funding.
- Giide, which allows creators make interactive, audio-centered shows, compares by itself to Canva.
- It wants to make stodgy organization presentation sorts like PowerPoints a thing of the past.
Boulder, Colorado-primarily based startup Giide is attempting to update the small business presentation with applications that let clients build interactive, audio-primarily based content.
In March, the organization declared it raised $1.6 million in seed funding led by Supernode International, which was joined by other early-phase enterprise money which includes FirstMile Ventures and TechNexus and returning angel investors. The organization has because raised all-around $600,000. It truly is also arranging to elevate a Collection A.
Co-Founder and CEO Allison Kent-Smith started Giide with Chief Technology Officer Scott Prindle, who she labored with at advert agency Crispin Porter Bogusky. As podcasts obtained attractiveness, she observed the have to have for an interactive form of audio-centered written content to substitute company presentation standbys like PowerPoints and lengthy white papers.
TikTok has popularized brief-sort information with reduced manufacturing values and a conversational, entertaining tone, and enterprises and creators that will not adapt how they connect possibility staying swiftly dismissed, she mentioned.
“This is details in a succinct, two-minute variation versus a 45-moment variation,” she claimed.
Giide’s format is a vertical scrolling feed and is most frequently made use of for academic applications. Feeds have a unique URL for linking and embedding and can be designed public or password-secured to safeguard proprietary info. They can be original articles or summarize present written content, as ad awards exhibit Cannes Lions has done, Kent-Smith said.
Most of Giide’s clientele are little-to-medium-sized firms, but it is really also concentrating on large firms, publishing platforms, and small business-oriented creators.
The company’s current consumers consist of advertising and marketing company VaynerX and industry trade groups the 4A’s and The Woman Quotient.
Scroll down to go through the full pitch deck, which Giide offered to some buyers in Giide form.